Dillard's Launches Activewear Brand, Diversifies Portfolio
Zacks Investment Research | Jan 23, 2020 10:18PM ET
Dillard's, Inc. (NYSE:DDS) is on track with diversification of its portfolio. In sync with this, the company launched Antonio Melani Active, an activewear brand, inspired by fitness-focused lifestyle and changing fashion trends.
Per management, the active movement signifies timelessness, innovation, empowerment and elegance. The company’s goal is to dress customer for all kinds of lifestyle. Antonio Melani Active belongs to the upscale category with an athleisure approach. The designs of each of the brand’s merchandise are purpose driven.
The products are crafted with high-quality fabrics, using advanced technology and minute detailing. The collection includes active tops, tanks, tees and jackets as well as leggings, sportsbras and shorts. Currently, these products are featured across 150 Dillard’s stores and online at its website.
The apparel industry is undergoing a sea change as health-conscious consumers continue to catch up with the activewear lifestyle. We see an increasing number of brands and retailers adding activewear merchandise to store shelves or online collections as activewear sales continue to outpace non-active sales.
Apart from the popular yoga and activewear brands like lululemon (NASDAQ:LULU) , NIKE (NYSE:NKE) and others, retailers including the likes of Gap’s (NYSE:GPS) Athleta have jumped on the athleisure bandwagon to differentiate themselves and woo customers.
Allied Market Research predicts the global activewear industry will reach nearly $547 billion by 2024 as fashion brands are ready to compete with traditional sportswear retailers to gain a share of the fast-growing activewear market.
With that said, we expect the latest product launch to be a great opportunity for Dillard’s. This will not only perk up its merchandise portfolio but also position it to grab a slice of the in-trend activewear market.
We note that, shares of this Zacks Rank #1 (Strong Buy) company have increased 3.9% against the Zacks Investment Research
Get The News You Want
Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.