Dillards Inc: Shares Discounted Big Time

 | Aug 16, 2014 10:24AM ET

Today shares of retailer Dillards Inc (NYSE:DDS) are getting smacked down to the tune of 7%, as the company reported earnings which did not meet analysts expectations. Dillards has been a stellar performer this year, as it shares were up as high as 28% year to date. How things have changed.

So with this massive drop in the stock, I look at the chart for the best opportunities to go long for a bounce, where profits can be made.

I have located two levels that can be played on the long side and could potentially provide traders with some nice, quick cash! The two levels which need to be on your chart for Dillards are $102 and then around the $98 level. Even if these levels are not tagged today, keep them on the radar as they will still be valid for next week, and will still give traders the opportunity to make money.