Diageo Continues To Boost Portfolio; Adds Vanilla Whiskey
Zacks Investment Research | Oct 09, 2016 09:10PM ET
Leading brewer and distiller, Diageo (LON:DGE) plc (NYSE:DEO) consistently undertakes innovations in order to boost top-line growth. In keeping with these initiatives, the company recently introduced Crown Royal Vanilla Flavored Whisky, a collection of hand selected Crown Royal whiskies flavored with Madagascar Bourbon Vanilla.
The new whiskey combines the popular flavor of vanilla with the usual distinctive smoothness of Crown Royal. It can be enjoyed throughout the year, either on the rocks or as the key ingredient in classic cocktails like Vanilla Old Fashioned or Vanilla Hot Toddy.
Crown Royal Vanilla Whiskey (70 proof, 35% ABV) comes in a signature box and felt bag. It is priced at $24.99 for a 750 ml bottle and is available nationwide.
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