Deckers (DECK) Up Post-Earnings: Will Momentum Last?

 | Jun 13, 2017 05:14AM ET

Deckers Outdoor Corporation’s (NYSE:DECK) shares surged roughly 24% since the company released its fourth-quarter fiscal 2017 earnings results. Shares of this Zacks Rank #2 (Buy) company grew 17% in the past month outperforming the Zacks categorized Shoe & Retail Apparel industry’s increase of 1.3%.

So what’s driving this sturdy performance? Let’s have a look into the company’s recently reported fourth quarter results and its operational strategies, for gaining a deeper insight regarding this momentum.

Factors Impacting Performance

The stock’s surge was primarily driven by solid fourth quarter performance. This footwear and apparel retailer surprised investors by posting profit in the final quarter. Earnings for the quarter came in at 11 cents per share that surpassed the Zacks Consensus Estimate of a loss of 6 cents and management’s earlier projection of a break-even to a loss of 10 cents.

Deckers’ cost containment efforts had led to this improved bottom-line performance. The top line came ahead of our estimates, after missing the same in the preceding two quarters.

Improved performance of the company was driven by its well-thought strategies that include targeting profitable markets, focusing on product innovations and store augmentation. Deckers’ inclination towards expanding its brand assortments, targeting consumers digitally via marketing and sturdy eCommerce and optimizing omni-channel distribution bodes well.