Concerned About The Real Estate Market? Me Too

 | Mar 24, 2020 02:06PM ET

Our continuing research into the state of the real estate market suggests the Covid-19 virus event will likely put extreme pressure on many sectors within the U.S. and global markets.  This, Part III of a multi-part research article, highlights many of the key economic data points that will soon be released and how these numbers may shock the markets.

Additionally, as consumers and businesses prepare for an extended shutdown, it is important to understand the psychological process that takes place in the minds of people. 

Initially, people naturally hope for a quick and reasonable solution. As the process continues where an extended shutdown of the U.S. economy persists, consumers and business managers change their expectations from optimism for a quick resumption of economic activity to “how do we survive this extended closure event.” This is when traders and investors really need to pay attention to what is happening in their local and national economies. One of the most important things to consider throughout an event like this is to watch how your local economy is operating and what is happening with local consumers. This will help you understand what is happening elsewhere.

Demand for certain items will continue almost as normal.  We call this the personal consumer essentials. These items are typically things like toilet paper, toothpaste, over-the-counter medications, underwear, food and water. These are the types of purchases that must continue for average people to survive this type of event. Luxury items, vacations, extras and other purchases may suffer throughout this process.

The first 30 days will likely be a transition period for many consumers. Remember, this is still the “hope” phase where consumers and business managers believe the entire thing will be over in 15 to 20 days and everything will go back to normal. We really need to start to watch how China is engaging in trying to restart its economy and how other nations are dealing with the virus contagion. Maybe the U.S. will regain economic activity faster than other nations – maybe not. The key to all of this is when consumers and business managers feel confident enough to engage in opportunistic growth investments and purchases – not just survival purchases.

Let's take a look at some of the key economic data that will be presented over the next 15+ days. 

Consumer Spending

If consumer spending falls below 0.5% for an extended period of time, the largest part of the U.S. GDP calculation will have essentially vanished (consumers). This will result in decreased economic activity, taxes, income and have far-reaching economic complications across the globe. It is our belief that the initial phase of the U.S. shutdown sparked a decent wave of consumer spending for survival supplies. 

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As we move further into this shutdown event, we believe consumer spending could easily fall below 0.5% for an extended period of time – possibly many months.