CNH Industrial Builds ConectarAGRO For Brazil's Agribusiness

 | Apr 16, 2019 09:07PM ET

In a major development, CNH Industrial N.V. (NYSE:CNHI) has collaborated with seven companies to develop ConectarAGRO, with the intention to bring open connectivity solutions to all of Brazil’s agricultural regions.

This initiative will enable Brazil’s rural producers to take advantage of precision farming, and digital and automated technological resources. Also, this will provide access to a range of new products and services enabled by connectivity, which will in turn result in business optimization.

CNH Industrial collaborated with AGCO, Bayer (DE:BAYGN), Jacto, Nokia (HE:NOKIA), Solinftec, TIM and Trimble. The combination of these diverse and competent companies created the environment for understanding the connectivity issue faced by the Brazil agricultural sector in a better way. This also sets up the ideal platform for finding solutions and improving domestic agribusinesses.

ConectarAGRO initiative offers uniform and open technologies, thereby ensuring more freedom and flexibility for farmers. This program will bring people, equipment and other devices under a single platform. In other words, ConectarAGRO will be vital for augmenting the productivity and competitiveness of Brazil’s agribusinesses.

Shares of CNH Industrial have outperformed the industry it belongs to in the past three months. Over this time frame, it has gained 10% against the industry’s decline of 2.6%.