CMCSA: Stock Vs. Option

 | Jun 05, 2019 12:09PM ET

Options are foreign to many investors. And yes, there is a degree of complexity and a necessary learning curve involved. But understanding even a few basic option strategies can open a world of opportunity.

In a nutshell I typically describe options as offering 3 basic avenues:

*Expressing a market opinion (i.e., profiting if a security moves in the direction you think it will go), typically at a fraction of the cost of trading shares of stock

*Hedging an existing position or portfolio (i.e., the ability to protect yourself without having to sell your stock holdings)

*Taking advantage of unique situations (selling premium to make money in a neutral market, buying a straddle to profit if a move takes place in either direction, and so on.)

What follows is NOT a recommended trade or opportunity. It is simply an example that compares buying stock versus buying an option to illustrate the relative pros and cons.

h3 Ticker CMCSA/h3

According to the Elliott Wave count from ProfitSource by HUBB, Comcast (NASDAQ:CMCSA) is setting up for a Wave 4 advance in price. Now the caveats: I like and use ProfitSource and I find the built in Elliott Wave count to be useful. That being said, no given “setup” or “Wave count” is EVER guaranteed to pan out. I have no idea whether this latest count for CMCSA will ultimately be a good one or a bad one. In this instance I am simply using it as a potential catalyst for a hypothetical trade for illustrative purposes.