Church & Dwight (CHD) Shares Up On Water Pik Buyout Talks

 | Jul 17, 2017 09:44PM ET

Church & Dwight Co., Inc. (NYSE:CHD) recently announced plans to acquire Water Pik Inc. from private equity firm MidOcean Partners for about $1 billion in cash. Following the news, the company’s shares moved up 1.4% on Jul 17. In fact, shares of Church & Dwight have been gaining momentum for the last six months on the back of its brand portfolio and acquisition strategies.

Church & Dwight stock was up 18.7% compared with the Zacks categorized Soap & Cleaning Preparations industry’s gain of 13.8% in the said time frame. Notably, the industry is currently placed at top 3% (7 out of 256) of the Zacks Classified industries.

Why is Water Pik a Strategic Buy?

Fort Collins, CO-based Water Pik manufactures oral hygiene products and shower heads and recorded net sales of about $265 million in the year ended Jun 30, 2017. In fact, Water Pik is the leading water flosser and replacement showerhead brand in the U.S.

The acquisition of Water Pik will thus complement and expand Church & Dwight’s oral care portfolio which includes Spinbrush battery-operated toothbrushes and Orajel oral analgesics. The deal will also help Church & Dwight to secure a leading position in the oral care category. The oral care category has been on growth trajectory of late due to the increasing number of ageing population and rising consumer interest. Moreover, with the fast growing flosser products business across all demographics makes Water Pik brand acquisition is a strategic fit to Church & Dwight growth plans. Water Pik has a strong reputation among dental care professionals. The deal is subjected to regulatory approval and is expected to close in the third quarter.