Can Stranger Things Push Netflix & Others With 80s Consumerism?
Zacks Investment Research | Jul 08, 2019 09:48PM ET
Netflix’s (NASDAQ:NFLX) Stranger Things Season 3 released globally on Jul 4 after two long years. The show brought with it reminisces of 1980s consumerism. So while the big American brands made their way into the show’s Starcourt Mall and featured as the characters’ favorite products, Netflix emerged as the clear winner of this consumer brands showdown, apart from the brands of course.
Stranger Things Season 3High on 1980s Brands
Netflix’s original show Stranger Things is a science fiction set in the fictional town of Hawkins, Indiana. But unlike other originals by the streaming giant, the show uses well-known brands to tie itself firmer to its early 1890s timeline.
The substantial advertising campaign in the show is far too noticeable, with brands gaining even more prominence in the latest season. Nevertheless, Stranger Things’ in-show advertising is one of the most certain ways of making the show’s timeline credible to viewers. The consumer products come in their early 1980s getup, which not only inspire a sense of nostalgia but also add an aesthetic touch to the show.
Netflix is the Biggest Beneficiary
Stranger Things Season 3 has already turned the platform’s ratings higher. Netflix Zacks Investment Research
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