Can E-Cigarettes Relight Big Tobacco?
Charles Sizemore | May 01, 2013 02:07AM ET
Has Big Tobacco stumbled into a new growth market in electronic cigarettes?
Well, sort of. Use of e-cigarettes—which produced a smokeless water vapor infused with nicotine—is expected to more than double in 2013, which might ordinarily be good news for the major tobacco giants. Altria (MO), Reynolds American (RAI) and Lorillard (LO) are all active in the market or have concrete plans to be active.
But the increasing popularity of e-cigs has come at the expense of the smoky originals. By my favorite “tobacco stock,” you’re a lot more likely to find value in Big Tech.
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