Campbell (CPB) Hits 52-week Low: Hope For Revival?

 | Jul 10, 2017 03:23AM ET

Campbell Soup Company (NYSE:CPB) hit a 52-week low of $51.55 on Jul 7, closing at $51.58. Although the company has been undertaking several strategic steps to expand its portfolio, its performance remains challenged due to the tough macroeconomic scenario prevailing in the food industry with soft consumption patterns.

The company’s shares are seen to be loosing investor’s confidence which is evident from its 14.2% decline over the last six months, underperforming the Zacks categorized Food – Miscellaneous/Diversified industry that fell 5.2%.

Let’s now look deeper into some of the aspects that have been pulling down Campbell Soup in the recent times.

Lower Sales at Campbell Fresh

Sales at Campbell Fresh (C-Fresh) division dropped 6% year over year in the third quarter of fiscal 2017. The lingering constraints related to the Bolthouse Farms Protein PLUS drinks recall, in Jun 2016, were largely accountable for the disappointing performance of the C-Fresh division. Moreover, the management of Campbell Soup expects capacity constrains to continue through the final quarter, which we believe is likely to hurt the overall top line.