Caesars Profits In Hospitality Analytics
Jennifer Lynn | Jun 13, 2013 05:05AM ET
is a $9 billion enterprise. Today’s hospitality companies capitalize in advanced analytics. For investors, performance, growth and speed with analytics and digital marketing strategies implemented across the Caesars will define how the company is transforming returns on development of the company's new data culture. The company has experienced dips in revenue in the last two quarters. In third quarter, revenue declined 2.5% to $2.2 billion from the year earlier quarter. In the second quarter, the figure fell 2.8%.
Ceasars Entertainment analysts are expecting a loss of $8.68 per share for the fiscal year. After being $2.17 billion a year ago, analysts project revenue to drop 2.9% year-over-year to $2.11 billion for the quarter. For the year, revenue is projected to come in at $8.77 billion. Caesars Entertainment’s main competitor is Empire Resorts (NYNY). Other competitors include: MTR Gaming Group (MNTG), Isle of Capri Casinos (ISLE), and Full House Resorts (FLL).
Today, a number of companies have been designing strategic initiatives to move toward a more consistent use of data across the enterprise. But few companies have developed an analytical capability to manage the vast quantity
of information available. Hospitality analytics yields improved pricing, and good growth in both revenue and profits.
Empire Resorts
Empire Resorts, Inc. (NYNY) competes by increasing their digital activities and social media initiatives as important challenges facing the casino industry. Ceasars Entertainment is known as a leader in these areas. Empire Resorts, Inc. is trading at $2.00, 3.38% lower. Shares of MTR Gaming Group have risen 36.2%.
MTR Gaming Group
MTR Gaming Group, Inc. (MNTG) fourth quarter of 2012, company’s total net revenues were $116.3 million, an increase of 12.2% compared to $103.6 million in the same period of 2011. Adjusted EBITDA from continuing operations for the fourth quarter of 2012 was $21.2 million, an increase of 6.2% from the prior-year period. The Company lost $5.5 million for the quarter. MTR has yet to develop an enterprise analytics capability that matures over time to become part of the business operations.
Ceasars Entertainment’s analytics invests resources in people, processes, organization, and technology. The company optimized key areas of their website booking areas resulting in a 581% increase in revenue. By applying analytics, Ceasars shows a 581% increase in revenue. Caesars made a significant in Adobe 's Digital Marketing Suite.
The most growth is in the Asia Pacific region, which next year is projected to nearly double its revenues from 2010, according to PricewaterhouseCoopers (PwC). Growth in the United States, meanwhile has been flat or in the single digits for a decade. The competition is intense, particularly when it comes to luring high-roller customers. The economy recovering does bring challenges to global casino and entertainment enterprises. Caesars growth and performance to further attract investors through its digital analytics strategies will determine the overall outcome.
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