Buy Twitter, Sell Facebook?

 | Jul 26, 2016 10:20AM ET

This week we start the social-media parade with results from Twitter (NYSE:TWTR) and Facebook (NASDAQ:FB). The two companies couldn’t have gone down more different paths over the past several years. Facebook is rising through the ranks to join mega-cap companies like as Google (NASDAQ:GOOGL), Apple (NASDAQ:AAPL) and Amazon (NASDAQ:AMZN) while Twitter just can't turn the corner. Overall expectations for the quarter to be reported remain relatively in line with recent trends witnessed by each company.h3 Twitter (NYSE:TWTR) Information Technology – Internet Software & Services/h3

User growth remains a key area of concern when Twitter reports second-quarter results on Wednesday. Investor’s waiting for this to turnaround shouldn’t hold their breath. Each day Twitter is losing out to Facebook, Snapchat and Instagram as user growth for those companies continues to soar. Advertisers have started to pull back its business with Twitter in favor of the faster growing social media channels. In trying to turn the quarter, Twitter has gone all in on live video streaming. The company recently aired special Wimbledon Coverage and both political conventions with plans to broadcast 2 NFL games this upcoming season. If these new efforts are unable to attract ad revenue, then the best-case scenario for Twitter is a buyout à la Microsoft (NASDAQ:MSFT) and LinkedIn (NYSE:LNKD) and Verizon and Yahoo (NASDAQ:YHOO).