Buy This Soaring, Highly-Ranked Stock Now for More Growth?

 | Jul 09, 2021 08:13AM ET

Yeti YETI stock has skyrocketed since it went public in 2018, including a 115% jump in the last year. The growing high-end cooler company’s expansion into other areas has attracted more customers and more Wall Street praise.

Far from Cooling Down

Yeti started out as a high-end cooler maker about 15 years ago. Its heavy-duty offerings can cost up to $1,300 and they have become a mainstay on commercial fishing boats and other outdoor-activities that demand ice, given their rugged nature and ability to keep ice cold for days. But there is only so big a cooler firm catering to niche consumers can grow.

Yeti still sells those massive white coolers. More importantly, it sells a seemingly ever-expanding array of coolers in various styles, sizes, colors, and more. And its strong branding efforts have helped it turn into a billion-dollar business.

Along with coolers, Yeti sells gear-boxes, outdoor chairs, dog bowls, and much more. In fact, some of its most popular items are tumblers and mugs, with drinkware accounting for nearly 60% of total FY20 revenue.

Yeti is now a staple everywhere from car cupholders and office desks to cookouts, campsites, and beyond. And the company is currently focused on rolling out more luggage, backpacks, and duffels as it continually expands its reach.

Yeti’s 2020 sales jumped 19.5% to $1.1 billion, with its direct-to-consumer revenue up 50% to account for nearly half of its sales. The company’s DTC growth outside of its wholesale business to stores such as Dick’s Sporting Goods DKS , and other outdoor-focused retailers has helped improve its margins.

Along with e-commerce, Yeti has slowly built its brick-and-mortar business beyond its flagship store in Austin, Texas. The company currently has stores in Denver, Charleston, Chicago, and a few other strategic locations. All of these offerings are supported by its rather impressive brand building that’s inspired countless knockoffs.