Buy Starbucks (SBUX) Stock Now For Strong 2020 Growth?

 | Jan 14, 2020 07:50AM ET

Starbucks (NASDAQ:SBUX) shares have climbed 8% since it reported its Q4 2019 results at the end of October. Despite the climb, which some might have expected to be higher given its strong comparable sales growth, Starbucks stock rests roughly 9% below its 52-week highs.

Cold & Digital Growth

Starbucks posted 5% global comps growth in the fourth quarter, which topped analysts’ expectations by over 1%. The international coffee giant’s sales growth was driven by the U.S. and China, with same-store sales up 6% and 5%, respectively. SBUX’s strength in its two key markets helped overall sales jump 7%.

Iced coffee and other cold drinks shined during the quarter. Investors should note that cold drinks now account for about half Starbucks’ beverage sales. Going forward, the category is likely to continue to drive sales as younger customers flock to the offerings, which also includes teas, nitro cold-brews, and more.

Starbucks hopes to continue to expand its business in China, which includes partnerships with Alibaba (NYSE:BABA) , as it fights off encroachment from local upstart Luckin Coffee Inc. (NASDAQ:LK) . In the U.S., the company ramped up delivery through Uber Eats (NYSE:UBER) . The Seattle giant’s digital ordering business has also boomed, especially in cities. Meanwhile, its loyalty rewards program membership grew 15% to 17.6 million active members.

The firm’s e-commerce, delivery, and other digital initiatives will play vital roles for years to come as the industry, from rivals Dunkin' (NASDAQ:DNKN) and McDonald's (NYSE:MCD) to fast casual firms like Chipotle (NYSE:CMG) , moves more in that direction.