Buy RH Stock on the Dip Before Q1 Earnings for More Growth?

 | Jun 03, 2021 07:39AM ET

The luxury furniture retailer formally known as Restoration Hardware has soared over the last year amid the housing boom, as part of a much longer and larger run. RH (NYSE:RH) RH shares have pulled back 15% from their late-April records heading into its first quarter fiscal 2021 financial release on Wednesday, June 9.

Going Big in Luxury

RH is a high-end furniture and home décor giant that has thrived in a changing retail landscape by keeping it old-school in the Amazon AMZN age that’s seen most companies dive into all things digital.

The firm still has massive roughly 2,500-page physical catalogs, and it has opened large, luxury-centered stores, many with accompanying bars and restaurants in major cities from Chicago to New York. RH is also trying to expand its international footprint

The firm, under chief executive Gary Friedman, understands what its affluent clientele craves. And RH isn’t stopping at in-store eateries. In fact, it plans to enter the housing and hotel market, with RH Guesthouses and Residences.

“Our goal is to create a new market for travelers seeking privacy and luxury in the $200 billion hotel industry, and RH Residences, fully furnished luxury homes, condominiums, and apartments with integrated services that will deliver taste and time value to wealthy and affluent, time starved consumers,” Friedman wrote in his annual letter to shareholders that came out on June 2.