Buy Nasdaq (NDAQ) Stock for Safety Amid Coronavirus Market Volatility?

 | Apr 03, 2020 07:00AM ET

Nasdaq NDAQ shares have surged roughly 30% in the last two weeks and its earnings revisions have climbed amid the broader coronavirus economic downturn. So, let’s dive into why investors might want to consider buying shares of the tech-heavy stock exchange operator right now.

Why Nasdaq

The Nasdaq is a stock exchange powerhouse of global significance, alongside the New York Stock Exchange and others. The tech-heavy Nasdaq played a role in helping companies like Apple MSFT become the titans they are today and was a financial pioneer, as the world’s first all-electronic stock exchange.

Today, Nasdaq lists thousands of companies and its index is widely tracked as a proxy for the overall health of the market and the tech sector of the economy.

Nasdaq breaks down its business into four broader units: Market Services, Corporate Services, Information Services, and Market Technology. The firm’s Market Services segment is its largest, accounting for roughly 35% of total fourth quarter revenue, while Market Technology is the smallest at 15%. Overall, Nasdaq is a diverse operation that makes money from listing fees, transaction fees, market data access fees, and more.

The company’s fiscal 2019 revenue climbed marginally to $2.54 billion. Investors should note that Nasdaq’s non-trading segments jumped 10%, while its Market Services sales dipped 5% “from a multi-year annual high in 2018 as volatility and volumes receded.”

Nasdaq is also in the midst of what it calls a “strategic pivot.” CEO Adena Friedman said in prepared Q4 remarks that “while still in the early stages of repositioning Nasdaq as a technology and analytics provider, we enter 2020 with clear momentum carried over from our strong finish in 2019, and will continue working to open additional areas of opportunity as the year progresses.”