Buy Microsoft (MSFT) Stock At New All-Time High, Amid Apple Downturn?

 | Mar 18, 2019 06:12AM ET

Microsoft (NASDAQ:MSFT) shares have surged roughly 16% in 2019 to outpace the S&P 500 and help the historic tech giant’s stock hit multiple new 52-week and all-time highs. Now, the question is should investors consider buying Microsoft stock as the company expands its cloud computing and IoT businesses, while maintaining its influence over the personal computer market?

Company Overview

Microsoft is clearly still a leader in the PC, laptop, and software space. The company’s video game unit has also grown over the years, driven by Xbox, which competes directly against Nintendo (OTC:NTDOY) and Sony (NYSE:SNE) . MSFT hopes that its Netflix (NASDAQ:NFLX) -style Game Pass will help expand its reach and market share in the ever-growing video game market.

On top of that, Microsoft is already a cloud giant that boasts the second-largest market share in the industry, behind only Amazon (NASDAQ:AMZN) and ahead of IBM (NYSE:IBM) and Google (NASDAQ:GOOGL) . The company has a laundry list of major Fortune 500 clients, which includes the likes of Walmart (NYSE:WMT) and other giants.

Meanwhile, Microsoft’s ownership of LinkedIn (NYSE:LNKD) could become even more important as Facebook (NASDAQ:FB) and Twitter (NYSE:TWTR) face more backlash and government scrutiny. Last quarter, LinkedIn revenue soared 29% on the back of record engagement levels. It is also worth pointing out that Microsoft recently unveiled its next-generation augmented-reality headsets known as HoloLens 2, which combine AI and mixed reality and are promoted as a way to bring companies into the future.

Microsoft has tried to position itself as a leader in an industry that some analysts expect to explode over the next 10 years. Fellow tech giants, including Apple (NASDAQ:AAPL) , Google, Facebook, and many others are all racing to roll out augmented reality technology that enables users to see images and holographic elements intertwined with the real world.