Buy Coronavirus Standout Peloton (PTON) Stock Ahead of Earnings?

 | May 04, 2020 09:09PM ET

Peloton PTON shares have soared 55% since March 23 to crush the S&P (NYSE:SPY) 500’s 25% comeback. In fact, the high-tech stationary bike firm has seen its stock price climb 20% in 2020, which is no easy task considering the coronavirus market selloff.

Now the question is should investors think about buying surging Peloton stock before it reports its Q3 fiscal 2020 financial results after the market closes on Wednesday, May 6?

Peloton Riding the Stay-at-Home Wave?

Peloton was founded in 2012 and its high-tech stationary bikes have taken off in popularity since then. PTON offers users the ability to follow along with classes on their connected TV monitors, and are part of a growing movement of higher-end workouts.

Peloton’s connected bikes start at $2,245, while its newer treadmills begin at $4,295. On top of that, the company makes money from its $39 per month “All-Access Memberships.” Meanwhile, people who don’t own Peloton equipment can pay $12.99/mo for a digital membership. The New York-based firm said that last quarter its total members grew to over 2 million, while its Connected Fitness Subscribers soared 96% to 712,005.

More recently, analysts have projected that PTON has benefitted from the stay-at-home world as people sign up for the app or buy its equipment, with gyms closed around the country. Peloton stock has benefited as part of a group of stocks viewed as immune to the coronavirus, alongside the likes of Amazon ZM , and others.