Bitcoin Quietly Rising From The Ashes: Where To Next?

 | Feb 12, 2020 02:57PM ET

For many traders, the recent parabolic surge in Tesla (NASDAQ:TSLA) evokes a euphoria reminiscent of that surrounding cryptoassets back in late 2017, when Bitcoin peaked near $20,000. As we all know, Bitcoin ultimately collapsed to trade at just $3,200 a year later. And while we wouldn’t expect that dramatic of a fall from Tesla, there’s a strong case for more downside if certain support levels are broken.

In any event, many traders who wrote off Bitcoin after its -85% drop may want to tune in again. The cryptocurrency has quietly risen from the ashes of despair to triple over the last 13 months. While the rally in price itself is certainly impressive, the most important word in that sentence may be “quietly.” Unlike the heady days in late 2017, when Bitcoin was a daily fixture in traders’ minds and financial media once it broke $10,000, relatively few market participants are even aware that the cryptocurrency has been rallying, much less obsessing over its day-to-day fluctuations.

Attention is notoriously hard to quantify, but using Google Trends search volume as a proxy, we can see that search interest in “bitcoin” was roughly 11 times higher at the peak in late December 2017. More to the point, search interest was already 7 times higher the first time Bitcoin broke above $10,000 in late November 2017: