Better Long-Term Buy: Disney (DIS) Vs. Netflix (NFLX) Stock

 | Dec 06, 2018 06:59AM ET

Netflix (NASDAQ:NFLX) has grown from upstart to giant that changed the way millions of people consume TV and movies in a short period of time. Yet, the streaming firm’s massive success could end up hurting Netflix in the long run as the real industry titans, such as Disney (NYSE:DIS) , look to encroach on its territory.

NFLX Overview

Netflix’s on-demand streaming model has spawned into an entire industry. Today the company, which dethroned HBO’s 17-year run on the top of the Emmy nomination list, boasts 137.1 million subscribers worldwide—a 25% jump from the year-ago period.

Netflix has focused on international and indie-style expansion, as well as bigger budget projects featuring A-list Hollywood stars. And only five years after it truly started to produce its own original content, Netflix is poised to spend $13.4 billion on TV shows and movies in 2018, according to Goldman Sachs (NYSE:GS) .

The popularity and “must-watch” factor of its content will play a key role going forward as it faces competition from the likes of Amazon (NASDAQ:AMZN) and soon enough Apple (NASDAQ:AAPL) , AT&T (NYSE:T) , and Disney.

DIS Overview

Clearly, Disney operates a much more diversified business. Disney’s Q4 revenue climbed 12% to reach $14.307 billion, driven by a huge quarter from its Studio Entertainment division. Disney is also poised to close a $71.3 billion deal to acquire vital 21st Century Fox (NASDAQ:FOXA) assets.

In a way, Netflix’s success spurred Disney to go after Fox’s TV and movie studios to help it create a more enticing stand-alone streaming service. The media conglomerate officially announced on its most recent quarterly earnings call the name of the streaming service it plans to roll out by late 2019.

Disney+ is set to carry a “rich array” of original Disney, Pixar, Marvel, Star Wars, and National Geographic content along with “unprecedented access” to Disney’s library of film and television offerings. The initial list of new original shows includes two live-action Star Wars series, at least one Marvel offering, a Pixar series, and more.

Price & Valuation

Moving on, Netflix stock has clearly destroyed DIS over the last decade, but that’s not saying much since they are at two very different stages and NFLX has crushed almost everyone. Plus, if we look at just the past six months, Disney stock has jumped roughly 12%, which outpaces the S&P 500’s 3% dip. Meanwhile, shares of NFLX have plummeted 22%.

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Netflix closed regular trading Thursday at roughly $282 a share, which marked a 33% discount compared to its 52-week high of $423 per share. Disney, on the other hand, sat just 5% below its 12-month high at $114 per share.