Zacks Investment Research | Nov 29, 2017 11:32PM ET
It’s the merriest month of the year for the retail sector, courtesy of the holiday fervor and encouraging industry fundamentals. The frenzy of heavy discounts, promotions and free shipping are driving strong sales. Notably, the holiday season contributes about 25-40% to the sector’s annual sales.
Per the latest data from National Retail Federation (NRF), more than 174 million Americans shopped during the Thanksgiving weekend (from Thanksgiving through Cyber Monday), much higher than the pre-holiday prediction of 164 million consumers. The group expects holiday sales through November and December to rise as much as 4% this year to $682 billion (read: Zacks Investment Research
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