Battle of the Chipmakers: Can AMD Steal Market Share from Nvidia Next Year?

 | Dec 20, 2023 04:34AM ET

  • The semiconductor industry could witness a rising Nvidia-AMD rivalry amid surging demand for artificial intelligence chips.
  • While Nvidia secured a 240% surge in 2023, AMD is gearing up to challenge the chipmaker for market share in 2024.
  • The semiconductor battleground sees Nvidia's financial strength against AMD's growth initiatives, setting the stage for a dynamic clash in the upcoming year.
  • In 2023, the semiconductor industry witnessed remarkable growth, propelled by the increasing demand for chips, especially with the rapid expansion of the artificial intelligence (AI) sector.

    Notably, Nvidia (NASDAQ:NVDA) and Advanced Micro Devices (NASDAQ:AMD), renowned for their high-performance chips, have consistently shared the spotlight.

    The pervasive integration of artificial intelligence into various aspects of daily life has driven substantial revenue growth for chip manufacturers. Consequently, the stocks of these companies have experienced significant gains over the years, fueled by the escalating demand for their products.

    Shares of Nvidia, which dominates the market share in chip production, have increased in value by almost 240% since the beginning of the year. Meanwhile, Advanced Micro Devices shares are up 112% as the end of 2023 approaches.

    Nvidia, the market leader, has managed to take a step forward by dominating the artificial intelligence sector much faster with the advantage of its experience in the GPU business.

    On the other hand, its smaller rival AMD is preparing to launch a more powerful chipset that has the potential to increase its market share next year, while making a name for itself with the important collaborations it established in 2023.

    While it is obvious that the artificial intelligence sector will become more competitive in the coming years, it seems likely that chip manufacturers will enter a similar competition to meet the demand in this field.

    This competition will contribute to the growth of the semiconductor industry and it would not be surprising to see long-term investors allocate more of their portfolios to chipmakers.

    h2 AMD to Continue Gaining Market Share in 2024?/h2

    It is known that Nvidia currently has a huge market share of over 80% in the chip market used by AI.

    However, as AI companies continue to grow and the number of companies starting to develop their products continues to increase, it can be seen that Nvidia will struggle to maintain its market share due to the growth in the chip market.

    In fact, AMD has signaled that it will make its name mentioned more in 2024 with the successes it has achieved in the last few months.

    Finally, tech giants such as Meta and Microsoft announced their intention to use AMD's Instinct MI300X AI chip, a critical move to reduce dependence on Nvidia in this field.

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    If AMD can capitalize on this advantage and offer a more cost-effective alternative to Nvidia with optimal performance, it could see strong growth in 2024.

    Next year, AMD will launch the latest in its MI300X chip series and what it claims to be the most powerful GPU ever.

    Another advantage AMD has in growing its market is its product diversity. With a wide range of products, AMD has revenue streams that could be more resilient in the event of an industry disruption than its larger AI-focused rival.