Ball Corp's New Aluminum Cups An Alternative To Plastic Ones
Zacks Investment Research | Aug 27, 2019 09:34PM ET
Ball Corporation (NYSE:BLL) recently rolled out the first-ever infinitely recyclable aluminum cups in the United States, in response to consumers’ demand for sustainable packaging. The latest product aims to replace plastic cups with aluminum cups.
Ball Corporation has developed the aluminum cup as an alternative to plastic cups, over the past several years. These aluminum cups are used at home as well as indoor and outdoor venues across the United States. Through 2020, the company’s latest innovation will produce a limited supply of aluminum cups for entertainment venues and major concessionaires.
Ball Corporation’s latest launch backs consumers’ rising demand for sustainable beverage packaging options. Further, the new solution positions the company well to expand its product line over the next several years.
In September, Ball Corporation will unveil its aluminum cups along with additional products at major entertainment and sports venues across the United States. Per Ball Corporation’s research, 78% of consumers expect beverage brands to start using environmentally-friendly containers, over the next five years.
In fact, in addition to sustainability and recycling strengths, these cups are durable, sturdy, and can be customized with logos and graphics. Currently available in a 20-ounce size, the aluminum cups will likely be available in other sizes as well in the near future, based on market demand.
Ball Corporation anticipates to ramp up production in its Westminster, CO, innovation facility by the end of 2020.
Ball Corporation's shares have surged 90.5% over the past year compared with the Zacks Investment Research
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