Back In BlackBerry, Hope For The Z3

 | Jul 08, 2014 12:35AM ET

Cue the AC/DC, it’s time to get “Back in Black.” BlackBerry (BlackBerry Ltd (NASDAQ:BBRY) that is. And while it may seem like it’s been 30 years since Blackberry was relevant, it’s really only been a few years since this smartphone pioneer was on the top of the heap.

I’ll spare you the gory details of the demise and instead look at the last year or so and the changes that have taken place. First off, the end of RIMM. The company did us all a favor by changing its name from Research In Motion to BlackBerry and changing the stock ticker to BBRY. Helps connect the product to the stock in the minds of investors, at least the retail side.

The real problem for BlackBerry has been how do you shore up your balance sheet and get your cash flow positive in the face of a device business that has gone decided against you recently? The answer is to slash your costs and bring another new product to the market. BlackBerry’s return to profitability ultimately hinges on the loyalty of its subscriber base and the appeal of its next product.

Great Q1 Results

The last earnings report is what has sent the stock rocketing skyward. Q1 smartphone unit volume came in at 1.6 million. CEO John Chen came out and declared the “magic number” for profitability is 10 million units per hear. Given forecasts for 7.8 million units this year, this is an aggressive 28% year over year increase.

Gross margins have increased as well. Last quarter gross margin came in at 47.9% versus consensus estimates for 41.9%. Cost reduction is also on target to achieve cash-flow breakeven by the end of this Fiscal Year.

Hope for Z3

BlackBerry said it is seeing strong interest in Indonesia for its Z3 “Jakarta” handset. As a result, BlackBerry is launching the Z3 in a number of additional countries and with a likely release in India forthcoming. The Z3 is manufactured under an arrangement with Foxconn and therefore carries very little downside risk for the company. Mr. Chen also has a comprehensive monetization plan for BlackBerry Messenger, targeting $100 million in revenues in FY2016.

In the aftermath of the Q1 report 13 analysts revised their Q2 and Q3 guidance to the upside. Consensus for Q2 sees the loss narrowing from 28 to 17 cents per share.  Q3 looks similar, with estimates calling for a loss of 17 cents versus previous consensus of a 26 cent loss. The revised earnings have helped push BlackBerry to a Zacks Rank #2 (Buy).