AT&T (T) Unit Acquires Reelio To Augment Branded Content
Zacks Investment Research | Apr 04, 2018 11:26PM ET
Fullscreen Media, Inc., a digital media company, has acquired startup firm Reelio, an influencer marketing platform. The financial terms of the deal, however, remained undisclosed.
Fullscreen is owned by Otter Media Holdings, a joint venture subsidiary of AT&T Inc. (NYSE:T) and The Chernin Group.
The latest buyout reinforces Fullscreen’s focus on branded content and social marketing services. The acquisition is designed to build its portfolio of services for brands to reach digital creators, popular among younger audiences. Moving on, Reelio’s clients will be able to use the platform while having access to Fullscreen’s brand services. Reelio’s employees, including the CEO have also agreed to join Fullscreen.
The addition of Reelio will enable Fullscreen to offer an automated, scalable and streamlined influencer marketing process. Fullscreen will integrate the Reelio platform, building on its existing influencer marketing capabilities. The integration of Reelio’s platform into the company’s network will bring it a step closer to offer a comprehensive solution for the future of brand marketing.
In order to further improve its product portfolio, AT&T is gearing up to launch the first standards-based mobile 5G services to consumers in multiple U.S. markets by the end of 2018. It has been working hard since 2017 and laying the foundation for mobile 5G network. The company has completed network upgradation in 23 major cities. 5G is the next phase of mobile telecommunication standards as it marks a revolution in the field of communications and technology.
In December 2017, AT&T initiated its largest 5G fixed wireless trial in Waco, TX, partnering with the home and lifestyle brand Magnolia. The company claims it to be the largest trial in terms of mobile traffic. Notably, completion of 3rd Generation Partnership Project’s first implementable 5G New radio (NR) specification has set the stage for the global mobile industry to start full-scale development of 5G NR for large-scale trials and commercial deployments in 2019.
Over the last three months, shares of AT&T have outperformed the Zacks Investment Research
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