Apple Stock Is A 10-Year Short

Large Institutional Ownership

Apple stock is a widely held stock by institutions, hedge funds and fund managers. This stock is basically a core holding in many fund managers portfolios, this is bad news once the bloom comes off of this rose, and investors start to see the long-term writing on the wall regarding increased costs and declining margins across the variety of Apple products it offers to consumers. In the end they are in a commoditized business, and this story never ends well judging by the history in this space over the last 50 years.

iPhone Sales Hanging in There

iPhones continue to hang on with newly created iterations with their slightly better bells and whistles, but the improvements or differences between phone iterations are becoming less and less pronounced. Apple pulled the last big improvement in their phone out of the hat with finally giving in and producing a larger screen size for consumers. Sure there are still many iPhone users who need to upgrade their phone, but iPhone users are first adopters; that's why they have iPhones to begin with because branding and image are important to them, so they don`t wait long to have the newest iPhone. Stock prices are forward looking, and the stock will move before the fundamentals fully become apparent to the overall market. By the time it becomes obvious that the trend in iPhon sales is down for the foreseeable future, the stock will have long started its downward trek in price.

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Smartphone Industry is a Mature Market

The cell phone and smart phone market is a mature industry, even basic and lower end smart phones essentially have the same comparable specs and features. And now that consumers have to pay full price for these small computers, consumers are going to think twice about shelling out $700 for a new iPhone every year. Especially when the phones haven't changed that much and they can get a pretty damn good equivalent smart phone for $50-$200, and in some cases, even free with slightly older models. Once consumers get reoriented to the fact that they are basically buying the entire phone as no part is subsidized by their data provider, it is intuitive that iPhone prices are going to come down to remain competitive in the market.

Margins Will Shrink for Entire Smartphone Segment

This is the next phase in the smart phone wars. First it was product innovation and differentiation. This phase as products become more and more alike is routinely followed by the price wars phase. And Apple has always tried to brand their way out of this problem by remaining the one premium branded product in the space. EconMatters' view is that this may work for six more months, but the writing on the wall will play out for Apple, and they will have to reduce prices just to stop the bleeding. As Apple is in for some brutal comps as iPhones become too expensive relative to competitor offerings given the actual slight, if any, between smartphone specs. A consumer would find it difficult to justify paying $600 more for a phone when the only difference is a small icon on the back, which will be covered up by a smartphone case nonetheless.

Beware of Spaceship Office Space

Beware in the history of building new office palaces or naming stadiums as this occurrence often through history signals the turning point in company fortunes. The list is long of company hubris at the top of the market spending out the wazoo for plush nice new office space only to have to move out of said office space or sell this luxury space at rock bottom prices in distressed times only a few years later. I expect this to be no different with Apple's new spaceship offices in California. How many stadium naming rights deals have come undone over the years due to being taken over entirely or bankruptcy? The list is formidable to say the least! Candidly Bay Area real estate is probably in a bubble right now both on the commercial and residential side. And with the bubble in Unicorn and early stage financing of technology startups starting to show signs of cracking, it appears that technology stocks in general of many companies are going to experience difficult times based upon unrealistic expectations and cheap money evaporating that created unsustainable valuations. Thus let us label Apple stock as the signature leader in the decline of this bubble; the tech bubble bursting version 3.0.

The Electric Car Savior

This isn't a surprise to Apple executives; why do you think they are working so hard on coming up with the next revolutionary product? This is why Apple is contemplating how far they can get into the automotive space, how profitable are heads up displays, or entire futuristic technology dashboards? Can they profitably build an electric car without going bankrupt in the process due to cash flow drain? Investors are not going to stick around and wait to see if Apple can invent the next blockbuster product. Once the earning's pain comes, this stock is going to get punished with 15% plus shellacking’s on future earnings releases over the next five years. I do think electric cars are inevitable replacements for the combustion engine, but is Apple really going to outcompete German engineering in this area? Is Apple going to produce more electric vehicles ten years from now than BMW (DE:BMWG)? Does this seem like a positive expectancy investment?

Grow Old Gracefully

I think the most optimistic case for Apple stock is that they can just grow old gracefully so to speak and produce high quality products for their core competency in existing product offerings. I admire their research and innovative spirit looking for the next big technological breakthrough, but this requires cash, and it is a good thing they have stored a lot of nuts for this rainy day, because they are going to bleed through cash reserves over the next ten years like nobody's business seeking the next iPhone holy grail product. I hope for their sake they find it because their existing business is a commoditized product model, and margins are going to come down during the same time as the company's overall cost structure is going to go up significantly.