Apple Reportedly Acquires Platoon To Boost Music Portfolio
Zacks Investment Research | Dec 09, 2018 08:55PM ET
Apple (NASDAQ:AAPL) is strengthening its footprint in the music space. Reportedly, the iPhone maker recently acquired London-based Artists and Repertoire (A&R) and creative services company, Platoon, for an undisclosed amount.
Founded in 2016 by Saul Klein, Denzyl Feigelson and Ben Grabiner, Platoon is known to tap independent and emerging artists that it believes will make it big. Thereafter, the company will fund, distribute, and market the artists’ content, helping them reach a wider audience or even better get noticed by big labels.
Hence, Platoon’s acquisition is expected to help Apple easily identify upcoming popular artists, thereby eliminating the need to depend on labels and publishers. Additionally, Apple Music’s Zacks Investment Research
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