Apple (AAPL) Reportedly Set To Invest In LG's OLED Factory

 | Jul 04, 2017 10:29PM ET

Per media reports, Cupertino-based tech giant, Apple Inc (NASDAQ:AAPL) , is considering investing $1.75–$2.65 billion in the new organic light emitting diode (OLED) screen production factory of LG Electronics. The investment will ensure LG’s special commitment to Apple’s OLED screen demand.

OLED display is being increasingly adopted as it comes with improved brightness, contrast and efficiency compared with LCD or Plasma displays. Television sets have long been equipped with OLED displays. Smartphones are fast catching up now.

Apple has already been using OLED in its Watch for a while now. Hence, it was only a matter of time before Apple adopted it for its larger products – iPhone and iPad. Having an OLED will not only enhance the iPhone display by making the contrast much more enhanced but will also reduce costs as there will be no need for backlights.

Apparently, Apple intends to add OLED display to all its iPhones by 2019. At present, Apple phones do not have OLED screens. The rumored iPhone 8 will be the first iPhone to feature the screen. Per reports, Apple has ordered 70 million OLED screens from Samsung Electronics (KS:005930).

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