Apple Attack's Pandora: Is This The Start Of The End?

 | Sep 09, 2012 05:28AM ET

Pandora Media, Inc. (P), is an Internet radio service in the United States. As of January 31, 2012, it had over 125 million registered users.

This is a vol and stock note based on some very frightening news for P shareholders. A rather large company named Apple (AAPL) (actually the largest in the world) may have just ended their business. Here's the news:

NEW YORK (AP) -- Shares of Pandora Media Inc. tumbled Friday afternoon after a report by The Wall Street Journal that Apple Inc. is in talks to license music for an online radio service similar to Pandora's.

THE SPARK: The Journal's Friday edition said Apple is pursuing such a service because it is trying to expand its dominance in online music. It cited unidentified people familiar with the matter. Apple spokesman Tom Neumayr declined to comment on rumors and speculation.

THE BIG PICTURE: Pandora has several rivals already, including Spotify. But Apple's control over the iPhone and iPad could let it emphasize its own service.

Pandora pays royalties at statutory rates much like a regular radio station does. Apple is discussing licensing deals with record companies because it wants to sidestep some of the restrictions that apply to online radio. For instance, Pandora prevents users from listening to the same song twice in a row. -- Source: AP via Yahoo! Finance; Pandora down on WSJ's Apple online radio report .

That's ummm... scary... And I say that as my Pandora station plays in the background.

Let's start with the Charts Tab (six months), below. The top portion is the stock price, the bottom is the vol (IV30™ - red vs HV20™ - blue vs HV180™ - pink).