Amazon's E-commerce Presence Expands With Prime Launch In UAE

 | Jun 12, 2019 10:05PM ET

In order to strengthen presence in the Arabian Peninsula, Amazon (NASDAQ:AMZN) has rolled out Prime services in the United Arab Emirates (UAE).

The company expanded e-commerce operations in the UAE just a month ago by launching Amazon.ae. Amazon Prime and its customer friendly services will help the e-commerce giant in enhancing customer experience in the country.

Notably, the service is available in both monthly and yearly subscription at Dh16 and Dh140, respectively. Further, Prime 30 days free trial has also been made available in the country.

Additionally, Amazon is providing Prime monthly subscription at Dh12 as an introductory offer till the end of October 2019.

Prime Benefits: A Key Catalyst

The Prime members in the UAE will now enjoy 50 percent discount on same-day delivery of several products in cities like Sharjah, Al-Ain, Dubai, Abu Dhabi and Ajman.

Further, members will be able to avail free next day delivery across the country with no minimum purchase.

Domestic products eligible for Prime delivery include – electronics, books, toys, fashion and beauty from the brands such as Black & Decker, Samsung (KS:005930), Guess, Bosch, HP, Philips, Friskies, Maybelline New York, Gillette, Lego, Sony, Nike (NYSE:NKE) and Pampers, to name a few.

Additionally, brands eligible for international orders include Timberland, US Polo Assn, Crocs, Invicta, Ray-Ban, Ted Baker, Clarks, Diesel, Philips, Samsonite and Sandisk, to name a few. Further, customers will also be able to avail free delivery in 6 to 9 business days for international orders worth more than Dh100.

Furthermore, shoppers joining Prime will also be able to avail special deals and benefit significantly by shopping on Prime Day.

Apart from these shopping benefits, Amazon will provide UAE Prime member access to original series, movies and award-winning shows of Prime Video. Moreover, they will be able to avail Twitch Prime.

Amazon.com, Inc. Revenue (TTM)

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