Amazon: Will Gains To Date Be Repeated?

 | Feb 04, 2021 11:40AM ET

Since its IPO in 1998, Amazon.com Inc (NASDAQ:AMZN) has gained more than 27,100%. Let that sink in.

But was buy and hold the preferred strategy and without any scary ups and downs?

Not at all. Amazon had lost 95% of its value at the 2001 low. Let that also sink in.

It then took eight years to get back to break-even from its all-time High (ATH) made in 2000. Let that sink in, too. Thus, one had to sit through a terrifying time and wait many more years to get back to where things were. That is dead time and money.

Figure 1. Amazon monthly candlestick chart: