Amazon To Release Season 2 Of Sky Drama Series Fortitude
Zacks Investment Research | Feb 28, 2017 07:26AM ET
Amazon.com Inc. (NASDAQ:AMZN) recently announced that Amazon Studios division will release the Season 2 of the Sky Atlantic dramatic series, Fortitude.
The first season of Fortitude was premiered on Sky Atlantic in 2015 and has been available on Prime Video for the past one year. The second season will be an Amazon Original Series and is expected to release in the U.S. on Prime Video later this year.
Prime members can view the second season of Fortitude via the Amazon Video app on TVs and connected devices like mobile, Fire TV, and online at Amazon.com/originals, at no additional cost to their prime membership.
Over the last one year, shares of Amazon have been steadily treading higher. The stock has returned 53.59% compared with the Electronic Commerce industry’s gain of 43.96%.
About the Series
Fortitude is an Amazon Original Series in the US and Sky Original Production in the UK. It is produced by Fifty Fathoms and created and written by Simon Donald.
The start cast boasts prominent names such as Richard Dormer, Dennis Quaid, Sofie Grabol, Luke Treadaway, Darren Boyd, Bjorn Hlynur Haraldsson, Mia Jexen, Alexandra Moen, Verónica, Sienna Guillory, Ramon Tikaram, Parminder Nagra, Michelle Fairley, Robert Sheehan and Ken Stott.
The series revolves around the story of Dan Anderssen, the sheriff of a small isolated community with a captive population in an environment that is witnessing change and upheaval due to parasite and pathogen activity. After shooting the woman he loved, Dan becomes guilt ridden and disappears into the wilderness and was presumed dead.
Our Take
The increasing popularity of tablets, smartphones and web-connected TVs has enhanced online-video viewing and continues to attract consumers as well as leading technology companies, like Alphabet (NASDAQ:GOOGL) and Apple Inc. (NASDAQ:AAPL) .
Therefore, Amazon is leaving no stone unturned to boost its digital media sales and attract new viewers by adding a wide range of series and movies to its content lineup and making Prime Video more attractive.
With intense competition in online video content, majors such as Netflix, Inc. (NASDAQ:NFLX) , Hulu and HBO, are witnessing substantial success. It is natural for Amazon to compete against them with successful acts of its own. These new shows are expected to help Amazon penetrate further into the growing streaming market at a rapid pace.
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