Amazon To Open 4-star In Dallas To Bolster Retail Presence
Zacks Investment Research | Jun 23, 2019 09:10PM ET
Amazon’s (NASDAQ:AMZN) is leaving no stone unturned to expand storefronts across the United States in a bid to strengthen physical presence in the retail space further.
The company is now all set to launch Amazon 4-star store in Dallas, TX which is a testament to the aforesaid fact.
Notably, the store sells various products like kitchen appliances and other items, home stuffs, toys, books, devices, consumer electronics and games.
Further, 4-star store leverages Amazon’s huge customer shopping data from its e-commerce platform to stock four-star or beyond rated products in these stores.
The establishment of such store will aid the company enhance offerings and accessibility in the city of Dallas which in turn will help it to boost customer reach in the city.
4-star Holds Promise
The concept of 4-star store is designed to benefit Amazon’s position in both retail and e-commerce market.
The store enables shoppers to check the products before buying them. This will enable Amazon to deliver better shopping experience and reach customers who are hesitant to shop online and still prefer to do shopping in the traditional way.
All these are likely to strengthen Amazon’s position in the core retail market.
Additionally, testing and verification of authenticity of the best rated products from Amazon.com in person will help the company in winning customers’ trust on its online retail platform.
This in turn will enable Amazon to attract more customers to online retail platform which will aid its e-commerce dominance.
Further, there are digital price tags for each product reflecting its Prime price and marked price. This allows Prime shoppers to pay the online discounted price for purchases made at the store.
We note that this strategy is likely to drive the Prime subscriber base which will not only boost Amazon’s offline sales but also online sales, thanks to its customer friendly offers and fast delivery services.
Amazon.com, Inc. Revenue (TTM)
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