Amazon To Expand In India By Adding Original Regional Content
Zacks Investment Research | Mar 11, 2018 10:37PM ET
Amazon.com (NASDAQ:AMZN) is reportedly planning to expand its reach in India, particularly in the Southern part, by offering original regional content in Tamil and Telugu languages.
Per Reuters, India is the fastest growing market for Amazon Prime Video Service driven by popularity of its original content offerings in Hindi and five local languages.
Most recently, the company added Music to its Prime service. Amazon has reportedly partnered with eight national and over 300 regional record labels for providing the music service, which is currently available in only 10 languages.
India Presents Strong Growth Opportunities
India recently regained its position as the fastest growing economy in the world outshining China. According to the World Bank’s Global Economic Prospects in January, Indian economy is likely to grow at 7.3% in 2018. The country is anticipated to register higher growth rate than other major emerging market economies over the next decade.
The improving macro-economic environment provides strong support to the increasing income level of the burgeoning middle-class that enables considerable spending on media & entertainment.
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