Amazon Green Lights Cortes Series, Lifts Digital Media Sales
Zacks Investment Research | Mar 28, 2018 09:23PM ET
Amazon.com Inc.’s (NASDAQ:AMZN) film production division, Amazon Studios, has greenlit a four-hour miniseries, Cortes. The series is based on the epic saga of a Spanish conqueror, Hernan Cortes.
Though the timing for the production of the series is yet to be known, Prime members will be able to watch the series via Amazon Video app on TVs, and connected devices like mobile, Fire TV, and online at Amazon.com/originals, at no additional cost.
Amazon has outperformed the industry it belongs to on a 12-month basis. The company’s shares have gained 63.5% compared with the industry’s growth of 54%.
More on the Headlines
Cortes is a dramatic and an adventurous series that revolves around a legendary conqueror, Hernan Cortes. It is part of history that had a significant impact on and largely influenced modern day civilizations.
The series is written by academy award-winner Steven Zaillian and based on the screenplay by Dalton Trumbo. Zaillian, Darryl Frank and Justin Falvey are set to be the executive producers of the series. Oscar winner, Javier Bardem, will play the title role. He is also the executive producer.
Our Take
Amazon’s increasing original program series offerings are expected to help it diversify online content and make a mark for itself. The company is making all efforts to boost its digital media sales and attract new viewers, by adding varied series and movies to its content lineup, and making Prime Video more attractive.
We believe that these initiatives will be incrementally beneficial to the company, helping it to add Prime subscribers and retain older ones in the United States as well as in the international market, going forward.
Moreover, these will help the company withstand stiff competition from other service providers such as Netflix (NASDAQ:NFLX), Inc., HBO, Hulu and Comcast (NASDAQ:CMCSA).
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