Amazon Expands Deal With Salesforce, Gains Competitive Edge
Zacks Investment Research | Nov 19, 2019 08:33PM ET
Amazon (NASDAQ:AMZN) is firing on all cylinders to bolster presence in the global cloud market on the back of its robust cloud platform, Amazon Web Services (“AWS”), and strategic partnerships.
Recently, AWS has extended its partnership with Salesforce.com (NYSE:CRM), the leading provider of on-demand customer relationship management (“CRM”) software.
This move is in sync with Amazon’s intention of ensuring better customer service at a lower cost by integrating its services such as Amazon Connect with platforms like Salesforce.
The deal, which is focused on customer service centers, is Amazon’s latest gambit to increase market share in the lucrative cloud computing business. It intends to give both sellers and customers a solid reason to opt for AWS.
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