Amazon By The Numbers: Cyber Weekend Spending

CNBC reports Amazon captured 31% of online spending over Cyber Weekend.

According to new data by Slice Intelligence, which scanned more than 1 million online shopping receipts from Thanksgiving through Cyber Monday, Amazon accounted for 30.9 percent of sales. It was followed by Best Buy (NYSE:BBY) at 7.4 percent, Target at 4.4 percent, and Wal-Mart (NYSE:WMT) at 4.1 percent.

Barrons reports Amazon Prime Grows to 50 Million Members.

Amazon’s Prime membership is up 23% from a year ago, according to new data from Cowen & Co.

Amazon.com doesn’t disclose its Prime membership count, so Cowen bases its estimate off a panel of 2,500 U.S. consumers. Some 45% of that panel now has Prime, which translates to 49.5 million total consumers, Cowen estimates, up 23% from a year ago, when the firm estimated 40 million Prime subscriptions.

Prime costs $99 a year. It gives Amazon shoppers free two-day shipping, plus free access to the company’s growing library of streaming TV and music.

Other Data from Cowen’s Report

• 83% of Prime members purchased an item from Amazon in October versus 49% of U.S. consumers that don’t have Prime.
• The number of people making “Grocery and consumable” purchases at Amazon are up 12% from last year, Cowen estimates.
• Meanwhile, those making the same kind of purchases fell 2% at Wal-Mart and rose just 1% at Target.

The Chicago Tribune reports Cyber Monday sales spike 9.4%, early data show.

• 55 percent of visits to retail websites on Black Friday were made from mobile devices.
• Data released this weekend offers evidence that online spending was strong on Thanksgiving and Black Friday. Adobe, which analyzed 22.6 billion visits to retail websites, reported that a record $3.34 billion was spent online on Black Friday, up 21.6 percent from the previous year. Sales on Thanksgiving were up 11.5 percent to $1.93 billion.

Tech Crunch reports Black Friday online sales to hit a record-breaking $3 billion, over $1 billion from mobile.

• Adobe’s final numbers indicate that Black Friday surpassed estimates, with $3.34 billion – 21.6 percent growth, year-over-year. Mobile accounted for $1.2 billion, a 33 percent increase from the year before.
• Walmart said that 60 percent of Black Friday orders on Walmart.com came from mobile devices, for example.
• Mobile was also driving the majority of retail sites visits on Friday at 56 percent, Adobe noted. Most of that (47%) was from smartphones, as opposed to tablets (9%).
• In addition, mobile accounted for 40 percent of sales, with 29 percent from smartphones, and 11 percent for tablets. By 3 PM ET, mobile alone had accounted for $680 million in online sales.

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In 2015 Amazon accounted for 60% of U.S. online sales growth.

Amazon.com Inc (NASDAQ:AMZN). generated about 60% of total U.S. online sales growth in 2015 far outpacing the competition, according to data compiled by Forrester Research.

The retail giant tallied $23 billion more in U.S. e-commerce sales in 2015 than 2014, the report found.

“Amazon makes up a larger percentage of e-commerce in the U.S. than any other player, and its retail growth has outpaced overall online retail,” Forrester Research wrote in a recent report, titled “U.S. Online Retail Forecast: 2015 to 2020.”