Amazon And Salesforce Strengthen Global Strategic Alliance
Zacks Investment Research | Dec 04, 2016 10:31PM ET
Amazon.com, Inc.’s (NASDAQ:AMZN) Amazon Web Services (“AWS”) and Salesforce.com, Inc. (NYSE:CRM) have strengthened their global strategic alliance with five service integrations.
With these integrations, the Salesforce Platform will be connected to Amazon AppStream 2.0, Amazon Redshift, Alexa, AWS IoT, and Amazon Virtual Private Cloud (Amazon VPC) to offer customers better ways of managing their data.
Salesforce will now use AWS across all of its core products, namely, Sales Cloud, Service Cloud, Analytics Cloud, Community Cloud and more. Canada will be the first country to host this integration that is expected to be initiated by mid-2017.
The move appears to be a part of the broader infrastructure expansion plan that the duo had unveiled in May.
The Integrations in Detail
Amazon AppStream 2.0, which is a fully managed secure application streaming service, will be made available in the Salesforce AppExchange as a Lightning Component. This will allow quick and easy integration of AWS cloud directly with Salesforce.
Similarly, Amazon Redshift which is a fully managed petabyte-scale data warehouse service will be connected to Salesforce Wave Analytics. This will enable quick and easy analysis of large data sets.
AWS Internet of Things (IoT) will connect to Salesforce IoT to allow linkage of device data with customer data, helping businesses to develop services based on customer activity on connected devices.
Moreover, the new Alexa Toolkit for Salesforce will now enable developers to use the Salesforce learning platform Trailhead to develop Alexa Skills for Salesforce.
Another tool enables customers to establish secured connections between Amazon VPCs (Virtual Private Clouds) and Salesforce Heroku without having to use a public network connection.
Salesforce is the latest to join the long list of AWS users that include big names like Netflix (NASDAQ:NFLX) , Expedia (NASDAQ:EXPE) and Adobe Systems (NASDAQ:ADBE).
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