Amazon (AMZN) Turns Its Prime Focus To Students And Teens
Zacks Investment Research | Oct 11, 2017 11:13PM ET
Amazon.com, Inc. (NASDAQ:AMZN) is bringing its Prime offerings for students and teens. The announcements were made over two consecutive days.
On Oct 10, the retail biggie launched Amazon Prime Student, a service that offers all benefits of regular Prime membership at half the price — $5.49 a month or $49 a year.
The service is exclusive to students in four and two-year colleges. Therefore, a valid .edu email address and the target graduation year are required to enroll for it. Amazon said that it will have special offers for Prime Students.
On Oct 11, Amazon launched another service that allows teens between 13 and 17 years to shop with their own logins but under parental guidance.
We observe that Amazon shares have gained 32.8% year to date, underperforming the 54% rally of the Zacks Investment Research
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