Amazon (AMZN) Expands In Australia With Back To The Rafters
Zacks Investment Research | Dec 09, 2019 08:18PM ET
Amazon (NASDAQ:AMZN) announced that it will launch its first scripted Australian Amazon Original series — Back to the Rafters — on Amazon Prime Video.
The filming of the series, which will be produced by Seven Studios, will begin next year. Once completed, the series will stream on Prime Video in Australia, and in more than 200 countries and territories.
Back to the Rafters is the next chapter of Australia’s most popular drama series, Packed to the Rafters.
The lead writer of Back to the Rafters is creator Bevan Lee and executive producer is Julie McGauran. The Rafter family emphasizes on family bonds like honesty, love and laughter. At its center are parents Dave (Erik Thomson) and Julie (Rebecca Gibney).
Amazon is looking to gain traction among Australian online video audience with Australia-based original content. This is likely to enhance the viewer base of the upcoming series.
We believe that the series is likely to encourage Prime membership in Australia.
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