Alliance Data's LoyaltyOne Inks Deal To Boost Client Service
Zacks Investment Research | Nov 22, 2017 08:52PM ET
Precima, part of Alliance Data Systems Corporation’s (NYSE:ADS) LoyaltyOne business, recently inked a new long-term agreement with Loblaw Companies Limited. The deal will help Alliance Data to boost its service portfolio.
Details of the New Agreement
Per the agreement, Precima will be working with Loblaw to develop a single access retail analytics portal, which will help the clients understand customer, marketing and merchandising insights better with regard to grocery and pharmacy retail. This latest platform is expected to launch in 2018.
Benefits of the Latest Transaction
The new portal will allow Precima to offer substantial data that will provide support to merchandising and marketing strategy development as well as aid promotional effectiveness, assortment decisions, supplier alliance and consultation across the company's retail network. Also, this new deal will strengthen the equation between Precima and Loblaw, which first came into effect in June 2014.
Interestingly, Precima boasts a unique capability to convert customer insights into innovative and compelling marketing, trading and supplier solutions, driving favorable results in the process. Hence, the association with Loblaw will help create a robust collaboration of loyalty, analytics and retail industry expertise, resulting in higher sales, improved profitability and enhanced customer loyalty.
The new portal will help Loblaw’s clients further access data that in turn will assist the company to provide product assortment and services to its customer base, thus translating to a hassle-free and smooth shopping experience. Therefore, the new deal will boost Loblaw to accelerate its business and serve its clients better.
The latest transaction will add stimulus to Alliance Data’s service portfolio, raising its performance level to deliver better operating results and accelerate the company’s overall growth in the end.
Zacks Rank and Share Price Movement
Alliance Data carries a Zacks Rank #3 (Hold). Shares of Alliance Data have lost 2.9% year to date against the Zacks Investment Research
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