CapitalCube | May 12, 2015 05:14AM ET
Amazon and Alibaba are in the same business but follow different paths.
Alibaba is trying to gather more GMV and increase its product portfolio. This has been validated by its purchase of a 9% stake in Zulily. Zulily sells clothing predominantly in North America for plus sized women.
Amazon on the other hand is trying to create IP in its online retail business and is depending on many users converting to Prime shipping to cover its loss in retail. Alibaba by comparison is a more evolved retailer as can be seen by its Operating margins:
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