Alibaba Debuts Shares In Hong Kong: BABA Implications

 | Nov 20, 2019 12:26AM ET

China’s largest e-commerce player just executed an equity offering in one of the most chaotic cities in the world right now. Alibaba (NYSE:BABA) just issued roughly $13 billion in stock and executable options on the Hong Kong exchange in a global offering. Individual investors were able to get in on the action and placed more than 40 times as many shares as they were initially offered, according to the WSJ article.

This demonstrates an enormous amount of confidence in China’s Amazon (NASDAQ:AMZN) of the East. Alibaba is planning on using the funds to further build out its product offering beyond online shopping like cloud computing and digital media, following in Amazon’s footsteps.

The Business

Alibaba’s primary revenue driver is its domestic commerce retail, which makes up 64% of its income and grew at a sizable 40% in its latest September quarter earnings. International commerce only makes up 7% of the firm’s total revenue, but there is still an enormous amount of growth opportunity in the markets abroad.

Alibaba has been slowly building out its cloud computing, digital media, and entertainment product offerings as these capabilities have become in demand globally. Alibaba Cloud is growing fast with year-over-year increases in the high double-digits to triple-digit percentages since it went online in 2014. The segment is still not profitable, but like any growing business, it is gaining market share and international traction.

The recent trade war hasn’t appeared to have materially hampered business performance for the enterprise, and BABA continues to drive returns for investors. China’s economy is slowing down, and the trade war is a significant catalyst. The fact that Alibaba has still been able to return investors over 35% year-to-date illustrates the firm’s impervious growth. As you can see below, BABA has been able to outperform its American competitor, AMZN.

BABA vs. AMZN