Alaska Air Group Arm-Singapore Airlines Deal To Aid Flyers
Zacks Investment Research | Aug 30, 2017 09:56PM ET
Alaska Air Group Inc.’s (NYSE:ALK) wholly owned subsidiary, Alaska Airlines, has announced Singapore Airlines as its Global Partner.
Starting Sep 27, members of Alaska Mileage Plan and Singapore Airlines KrisFlyer loyalty programs will begin earning miles on the flights. Mileage Plan members will have the option to redeem miles with regard to travel awards on Singapore Airlines flights at a later date.
Additionally, the carriers will form a codeshare partnership, subject to government approval. A codeshare deal allows sharing of flights, which implies that a passenger can avail any flight operated by either of the companies covered under the agreement, irrespective of the flight number.
The new contract will provide extended and seamless connectivity between flights of the two carriers. This partnership will enable Singapore Airlines guests to travel on both airlines apart from experiencing smooth reservations and ticketing. Travelers will also enjoy one-stop check-in and more coordinated flight schedules.
Since 2013, Virgin America (acquired by Alaska Air Group late last year) travelers have enjoyed frequent flyer benefits from Singapore Airlines. Alaska Airlines Mileage Plan will be the singular loyalty program for Virgin America flyers from next year.
Singapore Airlines, renowned for providing customers with a superior travel experience, operates nonstop from Alaska Airlines’ San Francisco hub to Singapore via Hong Kong, besides plying from Alaska Airlines’ Los Angeles hub to Singapore via Seoul or Tokyo (Narita). The Changi Airport-based Singapore Airlines covers around 60 destinations in more than 30 countries on five continents across the globe.
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