Add "X" To Boost QQQ’s Yield From 0.5% To 7.3%

 | Mar 23, 2022 05:24AM ET

"I’m an investor in Invesco QQQ Trust QQQ, a fund that gives me access to NASDAQ 100 innovations like volumetric video technology." - Invesco TV ad for its NASDAQ 100 ETF

My fellow hoops fans watching March Madness are seeing a million commercials for Invesco QQQ Trust (NASDAQ:QQQ). They feature flashy camera angles with average investors “dropping knowledge” about the tech stocks they are proud to own via this ETF.

In the spot, the investor humble brags about her “volumetric” video technology investment. English translation: The use of many cameras at different angles to make a sporting event look three dimensional on TV. (Last week, ESPN broadcast a professional basketball game for the first time using this technology.)

In the 30-second spot our QQQ fangirl did not mention the fund’s dividend. Which is no surprise, because QQQ doesn’t pay much. Over the past 12 months, this one-click way to buy volumetric video yielded just 0.5%.

Good luck retiring on dividends with a yield like this. A $10 million stake in QQQ throws off just $50,000 in annual dividend income. Yikes.

I can hear the counterargument now. “But Brett, you’re a software guy . Tech businesses are capital efficient. Wall Street loves that. So don’t we want the QQQs for price appreciation?”

There’s a time and a place to bet on tech appreciation. With the Federal Reserve trying to sop up its monetary mess and calm inflation, profitless tech stocks are going to face challenges. These firms take on debt to keep growing, but their borrowing costs are going up.

QQQ is full of money losers, which is why it’s already down 12% this year. And the Fed has only raised rates once so far—more hikes are on the way, Fed boss Jay Powell promised again on Monday. We could be looking at a volumetric decline in the QQQs before it’s all said and done.

Sure, markets don’t move in straight lines. The Nasdaq is due for a bounce. That said, I still can’t get past QQQ’s offensively low yield.

Let’s say we have “only” a million to invest. I understand that a million bucks isn’t what it used to be, but QQQ only nets us $5,000 in annual dividend income on that million!