Accenture To Snap Up Martech And Adtech Expert Sutter Mills
Zacks Investment Research | Oct 14, 2019 08:15AM ET
Accenture plc’s (NYSE:ACN) Accenture Interactive announced yesterday that it has agreed to acquire French data and digital oriented consulting firm group — Sutter Mills. Financial terms have been kept under wraps.
Sutter Mills is a provider of consulting and implementation services that help clients improve customer insights and enhance efficacy of marketing strategies. It would be Accenture’s fifth acquisition in France in four years, following acquisitions of Cirruseo in 2019, Arismore and Altima in 2017, and OCTO Technology in 2016.
Sutter Mills’ addition will help Accenture Interactive increase its data-driven marketing strategy, adtech and martech capabilities.
Olivier Girard, country managing director of Accenture in France and Benelux said, “By helping companies better exploit data to create hyper-personalized interactions that influence consumers’ buying decisions while enabling them to measure the return on their marketing investments, we can give chief marketing officers the tools needed to demonstrate their contribution to their companies’ growth.”
We observe that Accenture shares have gained 32.3% year to date, outperforming the 30% rally of the Zacks Investment Research
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