Accenture To Boost Interactive Footprint With Rothco Buyout
Zacks Investment Research | Dec 14, 2017 10:32PM ET
Accenture Plc (NYSE:ACN) recently entered into a definitive agreement for the buyout of Rothco, an Irish creative agency based out of Dublin. This will mark the10th acquisition for Accenture this year and the 18th inorganic addition to its kitty in the last three years.
The terms of the acquisition were not disclosed and the deal is also subject to customary closing conditions. Rothco’s strategic planning and designing for impactful communications campaigns are expected to strengthen Accenture Interactive’s footprint in the UK and Ireland, thereby improving customer experience. Accenture also plans to expand Rothco’s presence internationally.
Rothco is also inclined toward enhancing the technological impact on creative procedure to optimize brand experience. Moreover, its impressive clientele that has the likes of Tesco (LON:TSCO) and Heineken is also anticipated to be beneficial for Accenture’s top line going ahead.
Accenture stock has gained 29.1% year to date, outperforming the 25.9% rally of the Zacks Investment Research
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