Accenture Acquires Intrepid To Boost Digital Design Services

 | Jun 28, 2017 09:30PM ET

In an effort to further enhance its digital design services, Accenture Plc (NYSE:ACN) recently acquired Cambridge-based mobile design and development company – Intrepid. However, the financial details of the transaction have been kept under wraps.

Founded in 2010 by the company’s chief executive – Mark Kasdorf – Intrepid offers end-to-end digital product strategy, design and development services through its offices in Cambridge, MA and Union Square (NYSE:SQ), NYC. The company has approximately 150 employees. Intrepid’s client list includes some big names such as WBUR, Procter & Gamble Co. (NYSE:PG) and Newbury Comics.

It should be noted that Intrepid’s services are mostly bent toward connected devices. Therefore, the integration of the company’s services will expand “Accenture’s capabilities in design, native app development, connected device engineering and web development in North America, strengthening its ability to help clients take the lead in an era where connected experience is the new battleground.”

The latest deal is anticipated to further boost Accenture’s ability to help clients design and create physical products. The acquisition of Intrepid will not only bring in a huge talent pool, but will also expand its reach in different markets.

We are encouraged by Accenture’s strategy of growing through acquisitions. These buyouts have enabled the company to foray into newer markets, diversify and broaden the product portfolio, as well as maintain a leading position. We believe that regular acquisitions will significantly contribute to its revenue stream.

Notably, shares of Accenture have outperformed the Zacks categorized Original post

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