Swiss National Bank Driving Franc Lower; Time To Go Long

 | Nov 18, 2015 12:11AM ET

h3 Swiss National Bank is intent upon driving the franc lower

When analyzing the charts of a commodity, stock or foreign exchange pair, it is always best to start with a long-term view and work towards the shorter-term.

The 100-year chart of USD/CHF shows that the USD is extremely cheap in historical relationship to the CHF, as shown below. Market observers who believe the USD/CHF cross is overheated do not have a clue. The clueless bunch were screaming “overbought” on USD/JPY back in January 2013 when the cross was under 90 to 1, on its way to 123 to 1.